Technology and Relationships: How Both Can Coexist in Financial Planning

More recently, I’ve noticed a discussion taking hold in the financial services industry – the emergence of technology and its reshaping of the wealth management industry. This article in Forbes is a fascinating and detailed look at the ins and outs of whether both technology and old fashioned financial advisor relationships can coexist with one another. In my mind, both avenues of doing business have their upside. As a financial advisor, I think it’s so important to meld the two to offer the best client experience possible.

IEM’s CEO & President, Cammy Smith, said it perfectly in this Digital Wealth News round table interview:

“While machines and systems are important, they are only tools. To successfully implement new tech to enhance user experiences and become revenue-generative, you need great people taking care of great clients. How we leverage technology to save time, scale and provide an “easy to work with us” experience for advisors and clients is our number one tech-focused priority.”

I’m pleased to see that IEM has taken the steps to integrate technology into our business practice to offer our clients ease, efficiency, and better ways to communicate with us. I take pride in being a steward of my client’s financial success and well-being – but what I truly enjoy most is interacting with clients on a deeper, human level (especially among young professionals like myself).

Building, maintaining, and having a positive impact on my client’s lives is what makes this job so special. As we continue to see financial wealth transfers from Baby Boomers to Millennials and Gen-Z, I can’t stress enough the importance of the relationships I’ve been able to develop with clients since joining IEM in early 2018. Over these last four years or so, the amount of growth I’ve been able to experience personally and professionally at IEM has directly translated into growth and happiness for the people I work with every day.

Technology has its place and can be an integral part of how we conduct business. But, at the end of the day, I’m a firm believer that what clients really strive for is a trusting relationship with their financial advisor.

~ Presented by Dan LaNasa